User or customer information will be used as described below:
User and customer information will be sharable with our subsidiaries, affiliates and partners which are also involved in delivering the service to you as a customer in your buying process. We will also need to share some or all of your information as governed in the case of acquisitions by or mergers with other business entities.
We use some of the user and customer information defined above to understand customer behavior and thus offer better and more relevant experiences to you. We use certain information in an aggregated form across users to compile statistical and demographical profiles for our business and marketing activities
We use this information to inform you about offers and deals, new updates and relevant compliance required to be followed form time to time as per the guidelines of various concerned authorities under various laws for the time being in force, as well as other promotional and informational content
We use session log and traffic flow information to understand how users are interacting with our site and to make improvements. This will also be used by us to understand and analyze customer preferences, buying patterns and behavior at an aggregate level.
We use IP address, traffic sources, user navigation across the site, browser and Operating System information etc. to measure overall site performance in terms of number of users, user engagement, time spent by users on the site etc.
We will need to use user or customer information in case required in aspects such as legal disputes or other legal processes; comply with any statutory or regulatory requirement; troubleshoot problems; detect and protect against error, fraud and other criminal or illegal activity; collect fees owed; enforce our terms and conditions; prevent abuse of our services; prevent violation of the rights of third parties, other users or the general public.